At The Core

RTHVI is a proactive hair wellness brand that helps you take control of your hair health. We offer you the means to adopt a proactive view of optimizing the wellness of your appearance - which is also our core philosophy.

We believe in the power of prevention and know that when it comes to your hair, you can’t just “fix” it but must build a system for long-term success. As a result, we combined Ayurveda and modern science with trichology to offer products that strengthen the roots of your hair while also conditioning the strands themselves. The result is healthier, shinier hair that looks great from root to tip.

Our formulas are clean, vegan, cruelty-free, and made with sustainable ingredients in eco-friendly packaging.

From the founder

Born and raised in India, my deep understanding of Ayurveda goes beyond herbal remedies. Growing up in a culture rooted in proactive wellness, I witnessed the transformative power of holistic well-being on both the body and mind.

Inspired by this ancient wisdom, I founded Rthvi, a brand that merges Ayurvedic principles with modern science to offer a holistic approach to hair wellness. With a deep respect for my cultural heritage and armed with an Ayurvedic wellness background, I embarked on a mission to empower individuals to proactively care for their hair and embrace their natural beauty.

Through extensive research and collaboration with experts, including my husband, a physician, I developed formulations that incorporate Ayurvedic principles and natural ingredients known for their positive effects on hair health. Rthvi products are carefully crafted to restore balance, promote scalp health, and nourish hair from within, providing a comprehensive approach to proactive hair wellness.

At Rthvi, we celebrate the rich cultural heritage that has shaped us. We honor the wisdom passed down through generations and weave it into the fabric of our brand. By embracing our roots, we create products and experiences that transcend cultural boundaries and resonate with individuals from diverse backgrounds.

Our vision extends beyond providing effective hair wellness solutions; we aim to educate and empower individuals on their proactive hair wellness journey.

Rthvi is more than a brand; it is a reflection of our commitment to holistic well-being and the belief that true beauty stems from embracing our unique selves. We invite you to join us on this transformative journey of proactive hair wellness, where the wisdom of Ayurveda meets the aspirations of modern living.

Meerika Khanna (Certified Trichologist),

Founder - Rthvi


At Rthvi, we believe that our products should be sourced from the most natural and humanely-produced ingredients possible. That's why we only source our herbs from small farmers in the Himalayan region.

We work with these farmers to ensure they have access to sustainable farming practices, fair wages, and a fair price for their crops. We also make sure that all of our herbs are handpicked by farmers who take pride in providing the best quality product possible.

Giving Back

At Rthvi, we prioritize sustainability in everything we do. Our eco-friendly packaging solutions use responsibly sourced, sustainable materials to minimize our environmental impact. Additionally, we proudly support the Nature Conservancy project by donating a portion of our proceeds. Join us in creating a greener future with Rthvi and making a positive impact on our planet.

Social Giving

The streets of India are filled with an estimated 30 million stray dogs—and that’s just the tip of the iceberg. Countless donkeys, goats, and cows also wander the country, injured, wild, and abandoned, from town to town.

In partnership with Animal Aid Unlimited, we have committed to their mission of curbing animal cruelty in India and rescuing neglected animals by donating a portion of Rthvi proceeds to help these animals in need.