At The Core

RTHVI is a proactive hair wellness brand that helps you take control of your hair health. We offer you the means to adopt a proactive view of optimizing the wellness of your appearance - which is also our core philosophy.

We believe in the power of prevention and know that when it comes to your hair, you can’t just “fix” it but must build a system for long-term success. As a result, we combined Ayurveda and modern science to offer products that strengthen the roots of your hair while also conditioning the strands themselves. The result is healthier, shinier hair that looks great from root to tip.

Our formulas are clean, vegan, cruelty-free, and made with sustainable ingredients in eco-friendly packaging.

From the founder

I was born and raised with an Ayurvedic lifestyle in India.

While experiencing hair loss issues in 2017, I wanted to use Ayurvedic products for my scalp and hair. Although I could find some products with Ayurvedic ingredients, I didn’t find products that worked well, matched my lifestyle, and were based on Ayurvedic principles of proactive wellness. As a woman in my 40s, I wasn’t looking for quick fixes; I needed products that could help preserve and enhance my hair health for years to come.

I launched Rthvi—a holistic hair wellness brand that incorporates the proactive wellness principle of Ayurveda into its products. Rthvi is for individuals who want to invest in the long-term health of their hair.

Meerika Khanna,

Founder - Rthvi


At Rthvi, we believe that our products should be sourced from the most natural and humanely-produced ingredients possible. That's why we only source our herbs from small farmers in the Himalayan region.

We work with these farmers to ensure they have access to sustainable farming practices, fair wages, and a fair price for their crops. We also make sure that all of our herbs are handpicked by farmers who take pride in providing the best quality product possible.

Giving Back

The streets of India are filled with an estimated 30 million stray dogs—and that’s just the tip of the iceberg. Countless donkeys, goats, and cows also wander the country, injured, wild, and abandoned, from town to town.

In partnership with Animal Aid Unlimited, we have committed to their mission of curbing animal cruelty in India and rescuing neglected animals by donating a portion of Rthvi proceeds to help these animals in need.