Meerika Khanna - Founder, Rthvi.

A natural skincare formulator and an ayurvedic lifestyle enthusiast

Hi, I’m Meerika. I was born and raised in the land of Ayurveda, India.
I came to the US in 2005 and spent my 20’s and 30’s building a successful career in modeling and marketing. In my 40’s, I decided to follow my passion for natural and ayurvedic beauty and wellness products.

Why Ayurveda?

A firm believer of natural beauty treatments, I grew up using simple and clean ayurvedic products created at home by my grandmother in India.

My great-great-grandfather, Pt. Gainda Ram was a well-known ayurvedic doctor in the court of Maharaja of Patiala. He passed much of his wisdom on to my grandmother, and I grew up watching her make ayurvedic body oils and face masks from herbs and learning the wisdom and magic of Ayurveda from her.

The need to launch Rthvi grew out of my inability to find potent ayurvedic products that I grew up with within the US. That was when I decided that Ayurveda should be shared with the world in all its forms. I wanted customers in the Western world to have the same choice of authentic and inspired, potent ayurvedic products as customers in India.

Our philosophy
Rthvi opens possibilities, possibility to go natural, possibility to explore selfcare, possibility to be sustainable, possibility to customize, possibility to help the planet.

We’re always listening. At rthvi, a new product is created only when you, our customers, ask for it. While creating new formulas, we keep our focus on your requests and issues. Even new booster oils are launched to give you possibilities to customize your special needs.
How clean are we?

Our formulas are 100% clean and between 96% and 100% natural. Our both unique and simple formulas are made with ethically sourced ingredients. Majority of our herbs are handpicked and attested for quality by various small farmers in the himalayan region.

Save The Earth
Trees are vital for animal and human life.

Forests create carbon dioxide holding areas, thus reducing the overall carbon dioxide in the environment and reverse the effects of global warming.

Trees also hold soil to the ground, reducing the possibilities of floods and other natural calamities.

We hear a lot about global warming but most of us are not able to do much about it.

Here at Rthvi, we are doing our bit by partnering with One Tree Planted, a charity with a mission to help global reforestation efforts. One Tree Planted works with other NGOs and governmental agencies including the United States Forest Service (USFS), World Resources Institute, and several State Forest Services and Regional Conservation Districts.

With every Rthvi product sold, you help grow a tree somewhere in the world. That's our way of thanking nature for what she has blessed us with.

You are behind our products

Our products are made for you and with your input - from feedback on textures, active ingredients to efficacy. This is your brand and we make these products only for you.

Sustainable, minimalist and recyclable

We use either glass bottles or recycled plastic and recycled and reusable cardboard boxes for our packaging. For example: all of our product outer boxes are made of 100% recycled material and are 100% recyclable.