ṛthvī · pronounced rith-vee
Pṛthvī [Sanskrit]
The element of earth. The source of nourishment.
ṛthvī [Derived]
Scalp wellness rooted in nourishment and Ayurveda.
Meet the founder
Born and raised in India, I have always led an Ayurvedic-driven lifestyle. Nourishing my mind, body, and overall wellness has always been at the center of my daily life.
So, when my hair started to feel different in my 40s, I didn’t reach for a product. I asked a different question:
What is my scalp no longer receiving?That question led me to study formulation science and trichology — to better understand what ingredients actually deliver ScalpNutrition™.
What came out of that is Rthvi. Not built around trends or hero ingredients, but around a simple principle:
Hair health depends on what the scalp receives, absorbs, and balances.
Every product is built to support optimal ScalpNutrition™.
- Meerika Khanna
Ayurvedic botanical intelligence and modern scalp science are held to the same standard:
What does this ingredient deliver to the scalp, and what role does it serve over time?
Both answers must be clear.
Hair health depends on what the scalp receives, absorbs, and balances. Every Rthvi formula is built to support optimal ScalpNutrition™ through targeted nutrient support and functional actives.
Every identified ingredient is mapped to a specific role within the formula — from scalp balance and nutrient support to structure, growth support, and protection.
If an ingredient does not serve a clear function, it does not belong in the formula.
Not chosen for trend or label appeal — chosen for what it meaningfully contributes to scalp and hair wellness over time.
